GOLDEN ABC, Inc. (GABC) recently opened the flagship store of its latest brand BOCU Lifestyle on December 15, 2022 at the SM Mall of Asia in Pasay City. First launched in the e-commerce space in 2021, BOCU is GABC’s latest brand joining the company’s top fashion brands Penshoppe, OXGN, ForMe, Memo, and Regatta. Offering timeless fashion pieces that complement the minimalist lifestyle, BOCU which stands for ‘Beauty in the Ordinary, Comfort in the Understated’ aims to solve the stress of dressing by introducing pieces made to be worn through seasons and trends.
Coinciding with the store opening, BOCU also launched its Shop Online, Pick-Up in Store’ (SOPIS) feature that enables customers to place their orders on BOCU’s website and pick up the items at their SM MOA branch. With this option, customers can save on shipping fees and have a smoother experience with returns and exchanges. Sister brands Penshoppe and OXGN launched the same service in November.
At the store opening, BOCU introduced its newest collection—Gone Coastal, a selection inspired by nature’s calmness and effortless beauty. Offering relaxed yet refined day-to-night styles, this collection is made with premium fabrics for maximum comfort.
“BOCU is all about producing effortless, timeless, and resilient wardrobe pieces crafted from high-quality fabrics made accessible for all,” says BOCU’s Merchandising Manager Mandy Liu during the event.
The store opening was attended by GABC’s management team as well as key officers and representatives of SM Supermalls led by its President, Steven Tan.
BOCU Lifestyle is located at the 3/F South Wing of SM Mall of Asia, Jose Diokno Blvd, Pasay City.
