Penshoppe, a leading lifestyle brand in the Philippines, has unveiled its newest endorsers, the popular P-Pop girl group BINI, during a grand launch event at The Fifth at Rockwell. This momentous event marked the beginning of Penshoppe’s latest campaign, “Be Your Own Icon,” which encourages individuals to confidently express their unique styles and stories.
Penshoppe’s vision is to inspire and empower individuals to be the best versions of themselves. By collaborating with BINI, one of the biggest names in Philippine pop culture today, Penshoppe aims to solidify its position as a brand that shapes culture and inspires self-expression.
To accompany the hype, a new track from BINI has been released in tandem with the event.Loyal and new customers, as well as fans of BINI, can now share in the experience with the official music video which is streaming now penshoppe.com and Penshoppe’s official Youtube Channel.
Penshoppe is one of the leading proprietary brands under Golden ABC, Inc., the fashion retail arm of the LH Paragon Group.